Invest in Customer Service (and cut your Advertising Budget)

What do you think would happen if you took 10% of your advertising budget and invested it in customer service? Your immediate reaction might be to think that whilst it’s a nice idea, it’s too risky to cut an advertising budget that doesn’t quite go far enough already. No Marketer in their right mind would willingly give up some of their budgets anyway, right? I’ll be honest, I’d be a little nervous making that suggestion to my Finance Director too.

Obsessed With Facebook?

It has been suggested to me on more than one occasion that I may be spending far too much time on social media. And they may have a point. I have five accounts on Twitter, two on Facebook, plus underused pages on Google+, LinkedIn, Instagram, Foursquare, and Quora. I’ve at least kept away from Pinterest. While I do have quieter times, I just can’t help coming back. I blame my iPhone for that. Thankfully, I’m not alone. Take a look at the infographic below from While some of the numbers are incredible, I can’t help but feel an affinity for my fellow obsessed social souls.

Energy Efficiency Can Save You Money

Energy efficiency has become a topic that is discussed quite often amongst the general populace and at the government level. The focus on this topic is because of the crucially important it has over the quality of life experienced by future generations, and because of the fact that everyone can do something to contribute. So let's check out how Energy Efficiency can save you money. There are new energy-efficient appliances that use far less energy in achieving the same objective, and there are building materials that can greatly reduce fuel consumption.

Getting GED and Wasted Time at - How to Bust it

Time is your most precious asset, and this article includes some tips on how to avoid wasting it. So let's take a closer look at Wasted Time - how to bust it. In one of my earlier posts, I explained that procrastination or wasting time is the reason so many people today are unable to achieve their goals and gain financial freedom. Many people dream about a better job, working from home or just having financial freedom yet they don't know how to manage their time.

Why do Mergers and Acquisitions Fail to Produce Anticipated Results?

When two companies decide to combine forces in a merger, the papers are shouting about it. Why are companies in industries ranging from telecommunications to financial services to retail looking to merge? And why do mergers and acquisitions sometimes fail to produce anticipated results? What is meant by the term M&A, Mergers and Acquisitions?

The Myth of Generation Y

Conventional wisdom suggests that Generation Y, also known as Millenials also known as Generation Einstein following the book of Boschma and Groen, are among other things Media Smart. So let's see what it is all about, the myth of "Generation Einstein". “Since they were babies, they have been confronted with the media – they understand advertising and have become the ultimate experts. They only need to see the advertisement to know what the marketing strategy of the company is”.