You can find a good amount of misconceptions hanging around, boosted by icons like Steve Jobs and Mark Zuckerberg, that you should be in your 20’s, and include a rigorous way of thinking and a huge ego. So when we talk about Entrepreneurial DNA – what’s yours?
But, as outlined by a comprehensive study carried out by a startup incubator, these people are merely outliers.
Smart companies used to go to great trouble to build their reputations – literally. They’d build plush and cozy branch offices that practically radiated that invaluable commodity, trust.
Then came other tools – deploying armies of smooth-talking salespeople to play golf with the clientele (and to smooth over any problems), or broadcasting hours of online language development and reassuring television commercials.
If none of those tactics reached the customer, the customer could literally reach for the product itself. Trust was easily built and tested at every step.